Applying innovation thinking to Affordability versus Sustainability

I recently wrote a post, “Affordability versus Sustainability – a cause to be addressed.”

That post looked at the shifts that I felt were underway in moving from a society that accepts where it is heading, in expecting “affordability” is changing as our “choice” gets constrained.

I argued there is this growing recognition that a consistent amount of crisis points are causing growing anxiety and stress, and these tensions and pressures are not sustainable, they are shifting our attitudes.

Are we appreciating that there is a fundamental change happening, and we have to have an increased sustainability focus, one that is becoming a much larger part of our thinking in the future?

So how do you vote?

So if you are voting for a continuance of affordability expecting an abundant world, then our innovation stays locked into incremental improvements to keep forcing the price down and demand up. But we are deluding ourselves.

Presently we drive efficiency and effectiveness but progressively into a crisis of our own making. Demand outstrips supply. We are consuming more than we can sustain, and something, really soon, will have to give.

Choosing Sustainability then innovation has that real chance of being radical, distinctive and providing breakthroughs that can revolutionise and change our world. It can allow us to begin the pathway back to getting our planet and its limited resources into some semblance of balance.

China the story of innovation and disruption.

part Image credit Knowledge @ Wharton

Disruption is all around us; it never seems to go away; it simply appears in a different and often entirely new form. The result is the same; it disrupts what we know and often in how we suddenly need to set about doing it differently.

Much of the innovative disruptions seem so obvious; you wonder why we were not doing these before. They connect up lots of the “dots” we have previously been focusing upon and make them blur into one bigger dot that becomes the new norm. Think Amazon, Airbnb, Uber. Think China.

Many of these are defined today as marketplaces, where innovation has pushed the boundaries and stretched thinking to combine aspects of multiple transactions into connected and seamless ones.